Press.
From the 1/24/06 MediaPost article “Monkish Mind Games”:
So far, for the period January 1-18, the “Monk” site has pulled in 1.5 million visits and 20 million page views; it’s logged a 71 percent user return rate, over 1 million video streams, and consumers are spending an average of 5 minutes per session on the site. In addition, the “Are you Monkish?” quiz, created by Alloy, which also lives on the site, has been taken by 367,000 people, with 600,000 visits to the quiz. There have been 5 million page views served to the quiz alone, reports Jesse Redniss, director of interactive marketing, USA Network.
“Deepening our interactive content offering, coupled with on-air promotional support, has led to record-breaking site interaction stats,” Redniss said.
From the 5/29/06 Brandweek article “If You Fill A Cup With Ice, It May Runneth Over”:
When the NHL returned to action this season following its 2004-05 lockout, it did so with some renewed visions, including making its marketing more entertaining. Which explains a unique campaign at www.BeingStanley.com [...] told in first-person narrative by Stanley Cup himself.
